Nadina Busuioc is an IT professional specialized in Analytics and Business Intelligence. She is based in Procter & Gamble’s Brussels Innovation Centre and leads the regional Supply Chain Analytics group that works for Europe, India, Middle East and Africa. Originally from the Black Sea coast of Romania (Constanța), Nadina got her MSc in Computer Science at the “Politehnica” University of Bucharest, and was the President of BEST (Board of European Students of Technology) during her studies. Both in her professional and personal life Nadina is motivated by combining an inquisitive approach with a pragmatic attitude to solve problems in the real, messy world. She started with representing students in the EU’s Thematic Networks on improving engineering education and continued with applying algorithms and Operations Research techniques to optimize some of the most complex supply chains in the world. She is a corporate trainer on Presentation Skills and Data Visualization and Analytics. Nadina is actively pursuing cross-domains links between the area of consumer goods and smart cities initiatives, as she sees potential for sharing techniques used in analyzing data and optimizing flow between industry and the city. When not working on Analytics, Nadina spends her time watching old cinema, learning a new foreign language, hiking and traveling. Her assignment in Panama City in 2014-2015 was a good opportunity to combine travelling, hiking through the rain forest and improving her Spanish.