With more than 15 years’ experience in IT&C and Telecommunication, Project Management, Strategy, Sales & Marketing areas, Cristina Barbu is now leading the Microsoft 365 Business Group for SMB in Central Easter Europe (Russia included). In her role, Cristina is focusing on the business tactics for driving the dedicated SMB productivity suites delivering the cloud business value to partners and customers through strategic sales &marketing programs at scale.

Previously she was leading the Application and Services Business Group for Romania, working with partners and customers through their digital transformation journey from acquisition consultancy to technology adoption and usage in the organizations, part of the cultural change. She had other regional roles such as Windows Devices channel manager covering Microsoft Central Easter Europe as an expat in Munich where she also dedicated time to her passion, psychanalysis, now being part of Danish-Romanian Foundation for Psychanalytic Psychotherapy program and working as a psychotherapist.

She joined Microsoft Romania 9 years ago, in the Microsoft Academy College Hires talent program. Cristina has a Marketing &Strategy master degree, graduated the faculty of Computer Science and University of Psychology, Titu Maiorescu, Bucharest Romania.