
Cristina Șișcanu
ASFA Member & AYLP Fellow 2022
I am a marketing and communications consultant with over eight years of experience, driven by a lifelong fascination with stories, shaping my character and career. My journey began in banking, where I gleaned insights into business evolution.
This experience led me to explore sociology, management, and human resources, uncovering the crucial role of empathy in communication and persuasion. Throughout my journey, I have embraced diverse roles, experimenting with strategies, environments, and channels to tailor unique approaches.
My tenure at companies like H.appyCities, DRUID AI, and Kubeark refined my storytelling and adaptability skills. These experiences have profoundly shaped my focus on marketing strategies.
Guided by my admiration for exemplary leaders, I aspire to emulate their ability to empower teams while steering clear of micromanagement, reflecting Teddy Roosevelt’s philosophy: “The best leader is the one who has enough sense to pick good men to do what he wants done, and the self-restraint to keep from meddling with them while they do it.”