
Dan Şucu
AIR Member
Founded 28 years ago, Mobexpert is today the leader of the furniture and interior decorations market in Romania. Over 100,000 clients visit monthly Mobexpert stores, which are part of a group that integrates creativity, Romanian furniture production, retail and a global network of 400 suppliers.
Today, with a network of 26 stores, 8 factories concentrated in four production centers, three logistic platforms and external clients in the most important European markets, the Mobexpert group is one of Europe’s top furniture companies.
The company built its success together with more than one million clients; one in four homes in Romania is furnished and decorated with Mobexpert products.
Throughout its existence, the mission to bring value and to improve the life of clients has remained a constant, while Mobexpert has become one of the most loved Romanian brands. At the base of this mission lies the conviction that each one of the over 100,000 people which visit the stores every month is not only a mere client, but a human being with needs, aspirations and different tastes. “We are all different. Thankfully.” is more than a corrmercial slogan. It’s the philosophy which lies at the base of the group’s entire activity and structure.
The companies which form Mobexpert work in an integrated system, so as to deliver value to clients at a reasonable price which reflects that value. In all its activity, from import to production, logistics and retail, the Mobexpert group keeps its entrepreneurial spirit and its focus toward the client, which Dan Şucu has fostered from the early beginnings.






