
Mădălina Stănescu
ASFA Member & Aspen Seminar Alumna 2025
Madalina Stanescu is a seasoned digital strategist with over 17 years of experience in marketing, technology, and leadership. As Managing Director and founder of Optimized, a Google-awarded performance marketing agency, she has led digital transformation efforts for major brands across various industries in Romania. Her professional journey includes driving growth initiatives for Google across the EMEA region and designing national digital education programs.
A Google Certified Trainer and respected speaker, Madalina has delivered impactful training sessions to thousands of professionals, students, and entrepreneurs. She has also contributed to academic development as an associate lecturer at the National University of Political Studies and Public Administration (SNSPA), within the Faculty of Communication. She views leadership as a dynamic balance of clarity, empathy, and action, and is drawn to environments that foster honest dialogue and introspection. For her, such spaces offer the opportunity to pause, listen deeply, and reconnect leadership with meaning. Outside of her professional endeavors, Madalina finds focus and joy in tennis, swimming, and reading—activities that reflect her values of resilience, curiosity, and continuous growth.






