Communications has the power to shape societies, to form or transform behaviours, to influence and to lead people on one track or another. It is now, maybe more than ever before, a challenge for all communications professionals to search for genuine insights and use best tools with the ultimate goal of generating an authentic conversation around a cause or a brand.

Personally, I am dedicated to putting the best of my know-how and energy to guide the communication practices of public, private or civil society actors on projects and endeavours that I believe, besides telling a good story, would also trigger positive social change and impact.

Following a consistent professional background in corporate communications and sustainability practices (OMV Petrom and UniCredit Bank) and one year in public office as the Personal Advisor to the Deputy Prime-Minister of Romania (2016), I now focus on supporting private, public or civil society actors in shaping their communications strategies as Corporate Communications Director at DBO Consultancy.