Nicoleta Iodan is a cultural entrepreneur with a deep passion for books, business strategy, and innovation. As the co-founder of Cărturești, Romania’s largest bookstore chain, she has played a pivotal role in shaping one of the country’s most beloved brands. Beyond retail, she has fostered a distinctive organizational culture and a customer-centric approach, building a strong and engaged literary community.

For over 25 years, she has been deeply involved in designing each Cărturești bookstore, ensuring an immersive and meaningful experience for readers. Her dedication has helped position Cărturești among Romania’s most valuable brands, earning top recognition in KPMG’s customer service rankings for three consecutive years and securing the No. 1 spot in Empathy.

Cărturești Carusel, one of Bucharest’s most iconic landmarks, was included in the 2020 list of the world’s top 10 most beautiful bookstores. The Verona bookstore was named Bookstore of the Year at the 2021 London Book Fair Excellence Awards.