This program is an exercise of reflection for leaders from public, private and non-governmental sectors, aiming to stimulate involvement, promote a platform for non-partisan dialogue and identify solutions that help sport serve the public interest, with a focus on the development of healthy children and communities.

Organized in partnership with the Romanian Olympic and Sports Committee and the Professional Football League, Joaca Pentru Viaţă aims to foster the health of next generations, through sport and physical activity. Its main objective is to initiate, until 2020, a process of physical literacy development of children between 5 and 12 years, aiming to stimulate their ability, confidence and desire to be active for life. Within the workshops of this program public policy initiatives will be proposed aiming to:

  • Increase the opportunities to practice sport and physical activities through better access to appropriate facilities
  • Recognize physical literacy as a national priority
  • Raise the attractiveness of sport among children

The program was launched with a workshop at the Romanian Olympic and Sports Committee, on 7 December 2017, in the presence of high level officials and former top sportsmen, representatives of the business, health and sport sectors, as well as civil society.